HIGHLIGHTS • Scanned over 3,500 badges at Dreamforce 2015, earning daily bonuses and special recognition as a top performer • Managed or supervised staff at over ten event activations, including a team of booth models at Dreamforce 2014 • Won a contest for top unit per demo sales in the month of September 2014 for San Franola Granola • Increased sales of Pro Yo Frozen Yogurt sixteen fold at Piazza’s Fine Foods during an in store demo campaign
TRADE SHOWS • Consumer Electronics Show 2016, Greeter for Adobe Systems at the Encore Hotel (Las Vegas, NV) • Drone World Expo 2015, Marketing Assistant for Unmanned Aerial Online (San Jose, CA) • ARM Tech Con 2015, Lead Booth Associate for Samsung (Santa Clara, CA) • Dreamforce 2105, Trade Show Hostess for SteelBrick (San Francisco, CA) • VMWorld 2015, Crowd Gatherer for Simplivity (San Francisco, CA) • California Dental Association 2015, Lead Generator for KaVo Dental (San Francisco, CA) • Intersolar 2015, Trade Show Hostess for Roof Tech (San Francisco, CA) • Design Automation Conference 2015, Emcee for SMIC & Brite Semiconductor (San Francisco, CA) • American Urological Association 2015, Crowd Gatherer for Astellas Pharmaceuticals (New Orleans, LA) • Internet of Things Summit 2015, Promotional Model for Atomiton (San Jose, CA) • San Francisco Chocolate Salon 2015, Booth Representative for Underground Cellars (San Francisco, CA) • SPIE Photonics West 2015, Promotional Model for Lighthouse Photonics (San Francisco, CA) • Nat’l Auto Dealers Assoc. 2014, Brand Ambassador for NADA Health Challenge (San Francisco, CA) • American Geophysical Union Meeting 2014, Promotional Model for Hukseflux USA (San Francisco, CA) • San Francisco Int’l Auto Show 2014, Booth Hostess for Auto Trader / Kelly Blue Book (San Francisco, CA) • Young’s Market Company Wine Expo 2014, Hostess (Santa Clara, CA) • Progressive International Motorcycle Show 2014, Product Specialist for Condor Lift (San Mateo, CA) • Dreamforce 2014, Booth Model Supervisor for the Salesforce Customer Success Showcase (San Francisco, CA)
TEAM LEAD AND MANAGERIAL EXPERIENCE • Private Screening of Concussion at the Fox Theater in Redwood City, CA, Field Manager, December 2015 • Samsung Booth at ARM Tech Con, Team Lead, November 2015 • Office Depot Canvassing Program, Market Manager, Autumn 2015 • Juniper Networks Customer Event at Levi’s Stadium, Team Lead, November 2015 • AT&T U-Verse GigaPower Booth at the Silicon Valley Fall Festival in Cupertino, Event Manager, September 2015 • Terminator Genisys Street Team, Team Lead, July 2015 • Airbnb SF Pride Booth, Team Lead, June 2015 • AT&T SF Live Proud Street Team, Event Manager, June 2015 • Saks Off 5th Street Team, Team Lead, May 2015 • Safeway Booth at Oakland First Friday, Team Lead, March 2015 • Dreamforce, Customer Success Showcase Booth Model Supervisor, October 2014 • Origami Palooza Promotion at Japan Center Mall, Team Lead, August 2013 • Swoon Guerrilla Marketing Campaign in San Francisco, CA, Team Lead, July 2013
EXPERIENCE
Self-Employed, Various Employers, Various Locations April 2013 to Present
Promo Model, Brand Ambassador, Guerrilla Marketer, Survey Taker, Product Specialist, Team Lead / Supervisor
• Delivered brand experiences aimed at developing positive brand impressions and encouraging brand loyalty
• Encouraged sales or downloads of various products by emphasizing key product points, demonstrating products, and/or sampling products in various settings
Farber and Company, Attorneys P.C., Oakland, CA October 2013 – July 2014
Attorney
• Handled California workers’ compensation cases of retired professional athletes (e.g. NBA, NFL)
Law Office of Alla Barbalat, Oakland, CA February 2012 – October 2013
Attorney
• Conducted marketing campaigns and developed a business model to profitably provide low cost legal services
• Managed a general practice law firm handling matters from start to finish and performed contract work
IFC Advisory, Inc., Culver City, CA September 2005 – June 2006
Marketing Intern
• Performed duties such as making B2B sales calls, posting job listings, and managing company SalesForce account
• Oversaw marketing campaigns, by conducting market research and by developing and implementing campaigns
OTHER • Publications: “California Courts Again Attempt to Restrict Access to California Workers’ Compensation Benefits for Athletes,” Sports Litigation Alert, Vol. 11, Issue 2, Feb. 7, 2014 • Language Skills: Oral and reading proficiency in Russian
EDUCATION
The Ohio State University, Moritz College of Law - Juris Doctorate May 2011
• SBA Social Committee Event Planner: Organized, coordinated, marketed and hosted law school social events
University of California - Los Angeles - Bachelors of Arts Degree, Economics with a Public Affairs Minor March 2007
